Community Building · XR Events · Branding
Until Reality
Year
2018
Location
Downtown
Los Angeles
Role
Co-Founder
Brand & Event Design
Founding Team
Dr. Maja Manojlovic (UCLA)
Marjam Oskoui (Cal Arts)
Nathaniel Eras
Donald Dunbar
Overview
In 2018 a diverse team of professors, designers, producers, artists and I built an event series producing XR-focused events in Los Angeles. The events we produced still remain among the best I’ve participated in. Both Donald Dunbar and I had moved to LA early in the year, coinciding our arrival with VRLA — one of the biggest VR conferences on the west coast. On our first day we met Nathaniel and Marjam, who were eager to cultivate a community around XR. Until Reality was born just two weeks later.
Brand Statement
“Until Reality is a team of creatives and entrepreneurs building a community around VR / AR / XR. We offer a safe environment for people to come together to experiment, create, discuss, do business, and have fun. We are ethnically, racially, culturally, age, and gender diverse — allowing us to welcome a broad representation of society.”
XR Garden
XR Garden focused on 3 speakers and 3 VR experiences per event. Our overarching goal was to bring together all walks of life to connect on a mutual interest in XR. This series was always free to ensure accessibility. Speakers included Andrew Schwartz, Marlon Fuentes, Nir Netzer, and Christina Heller. Featured demos included works by Gray Crawford, Cabbibo, and Dawn Chan.
XR Forest
Our member Nathaniel Eras is a revered curator of music events in LA. We paired lineups of amazing DJs with lineups of amazing VR experiences. In one night you could see DJs shock the dance floor, jump to the mezzanine to try brand new VR experiences, and end on the rooftop in conversation with people from all walks of life. People still ask me about these events to this day.
Event Recap